HH Global, a global leader in responsible marketing activation services, has successfully finalized the acquisition of Northell Partners Ltd. The agreement, signed on July 16, 2024, positions Northell as a best-in-class marketing technology and AI solution provider, enabling HH Global to expedite its integration of AI and machine learning across its client base and internal operations.
The advanced AI technology offered by Northell will enhance operational efficiencies, providing new and existing clients with deeper insights, improved marketing activation efficiencies, and accelerated time to market across all categories and regions. HH Global’s Global CEO, Kristian Elgey, expressed enthusiasm for the acquisition, stating that it demonstrates the company’s commitment to developing industry-leading marketing activation solutions and services for global brands. Elgey also highlighted the potential for increased operational efficiency resulting from the integration of Northell’s cutting-edge technologies.
Peter Verster, CEO of Northell, expressed delight in becoming part of HH Global and emphasized the company’s focus on innovation, client delivery, and maximizing the potential of their solutions, people, and technology. Verster believes that this acquisition will allow Northell to continue addressing real-world business opportunities and delivering tangible outcomes. He also expressed eagerness to collaborate directly with HH Global’s clients, who are renowned global brands known for their progressive and exciting initiatives.
HH Global, founded in 1991, boasts a global presence with over 4,500 experts operating in more than 60 countries. The company’s creativity, technology, and expertise enable them to connect brands with their customers across various channels and markets, facilitating impactful marketing campaigns. With a track record of success spanning three decades, HH Global assists some of the world’s largest and most progressive brands in achieving responsible growth.
Northell, operating at the forefront of AI development and implementation, has garnered recognition from leading technology analysts such as Forrester and Gartner. The company’s expertise lies in enhancing organizational efficiency and innovation through data transformation and the integration of advanced technologies and AI. Northell’s experienced team combines academic knowledge from leading institutions with practical experience gained from collaborating with major global brands, resulting in innovative solutions and powerful results.
The completion of this acquisition marks a significant milestone for HH Global, as it strengthens its position as a leader in marketing activation services and further solidifies its commitment to leveraging AI technology for the benefit of its clients. The integration of Northell’s capabilities is expected to drive enhanced efficiencies and deliver even greater value to HH Global’s global brand partners.