Halda, a leading enrollment marketing platform, has unveiled its latest innovation, AI SEO, aimed at revolutionizing website optimization for colleges and universities. The cutting-edge feature empowers enrollment and admissions marketing teams to optimize website content, address information gaps, and enhance the quality of AI-generated answers sourced from their content on search engines.
In the rapidly evolving landscape of website optimization, AI SEO fills a crucial role by enabling institutions to adapt to the rise of AI-powered search and summarization tools. Platforms like ChatGPT, Gemini, and Claude not only index websites but actively summarize and deliver institutional information to prospective students. However, the accuracy of these AI systems in representing an institution’s unique value, mission, and offerings is a critical concern.
Halda’s AI SEO addresses this challenge by identifying content gaps and analyzing how AI summarizes existing content. This allows institutions to rectify inaccuracies and provide additional content that AI can effectively summarize. By proactively addressing these gaps, institutions can ensure that their websites present accurate and student-centered information, preventing the loss of prospective students who rely solely on search engine answers.
Jon Grover, VP of Product at Halda, emphasized the significance of AI SEO in an AI-driven world, stating that institutions must craft their content intentionally for AI summarization. Without a proactive strategy facilitated by AI SEO, schools risk losing prospective students who find answers in search engines without ever visiting their websites.
AI SEO offers intuitive and data-rich analytics tailored for strategic web optimization and student-first content planning. By analyzing institutional website content, it highlights content gaps and showcases how AI interprets and summarizes existing information. This empowers enrollment marketers to identify and address missing or outdated content promptly, ensuring that their institution’s website meets student expectations.
Halda is the first AI-powered enrollment marketing platform that unifies marketing campaigns, websites, and CRMs, providing a streamlined and effective approach to student recruitment. With Halda, institutions gain access to high-performing, ready-to-use playbooks that can be customized to match any institution’s brand and voice, driven by advanced artificial intelligence for optimal impact.
The Personalization Platform offered by Halda includes a suite of AI-powered tools designed to engage and convert prospective students. Institutions using Halda have reported improved student experiences, with over 90% of students finding Halda’s assets helpful. Additionally, institutions have witnessed a notable increase in lead volume, often doubling or even quintupling leads without the need for a website rebuild. Halda’s automated lead attribution further enhances transparency, enabling institutions to allocate budgets effectively by identifying high-performing campaigns.
For more information on Halda and the upcoming release of AI SEO, please contact press@halda.ai or visit Halda.ai.